If you are in the mood for something unique and delicious with high quality ingredients for lunch or dinner, give Assembly a try. It is located on Pacific Avenue, just between Hoffman’s and Kianti’s. Assembly is fairly new to Santa Cruz; opened recently by the owners of Penny’s Ice creamery (where they get most of […]

Midtown Cafe

Midtown Cafe Counter

Have you ever been to Midtown Café? It’s a fairly new spot that you may not have heard people talk about yet; one of those semi-secret Santa Cruz treasures…..there are a lot of them in this town. This one is located just down the street from The Rio Theatre. Midtown Café serves more than your […]

The Farm

The Farm Gifts

The ambiance of The Farm is one that feels familiar, as though you’ve dropped by the house of your favorite relative. The décor is reminiscent of a summer time picnic. The Coffee Shop/ Deli is more than just your average quick coffee stop, as they serve breakfast and lunch items, a plethora of baked goods, […]

Ebb & Flow

Ebb and flow is an arts event, here in Santa Cruz, that had its first weekend in the summer of 2015. There were about 20 Artists that participated and hundreds of locals came out to walk along the San Lorenzo River and check out the performances and art installations. Local Santa Cruz, the local art […]

Santa Cruz Arts and Entertainment

We are going to be working with to be showcasing the artistic tallent here in Santa Cruz. They really believe that Santa Cruz could be the most artistic and creative place in the world. We want to join them in continuing a conversation about the arts, design, community and Santa Cruz in general. Please […]

LUNAFEST 2014 – Benefitting WomenCARE Santa Cruz

Join us this Thursday May 8th, 7PM at the Del Mar Theater in Santa Cruz to watch short films for and by women, while supporting a great cause. If you don’t have tickets yet, you can buy them here: LUNAFEST is a traveling film festival of award-winning short films by, for and about women. […]

Coolest Local Jobs? Boardwalk Archivist!


What a Unique and Fun local Job! I often watch Santa Cruz Jobs on Craigslist and similar sites (Santa Cruz Jobs) to see what unique and fun positions pop up, and the position of Boardwalk Archivist would probably rank at the top of the list for uniqueness. The Santa Cruz Beach Boardwalk was founded in […]